Pinterest is the third (sometimes fourth) most popular social network, behind only Facebook, Twitter and, occasionally, LinkedIn, and it’s not difficult to see why.
With more than 25 million unique visitors each month, many brands find Pinterest drives more traffic their way than most other social networks, however, there are still many businesses that are missing out on the potential power of Pinterest simply because they see it as a tool only for those in visual industries such as fashion, interiors and weddings.
But, even if your niche is not a particularly visual one, you can still take advantage of the benefits Pinterest has to offer by using one of the 10 suggestions below for engaging your potential customers on Pinterest.
At present, videos are not anywhere near as popular on Pinterest as static images are, but if you set up a Pinterest board for your video content, you are creating a great way to engage your visitors. It is also a great way to drive traffic back to your business’ YouTube channel. Videos can be anything from recent speaking engagements to behind-the-scenes clips from your company – or even customer testimonials.
Pinterest users love tutorials, which is why recipes and crafts are so popular on this social network. Think about topics that related to your niche and create a simple how-to post. For example, if you are marketing a plumbing business, you could create a how-to post showing users how to maintain your kitchen sink to avoid blockages. How-to posts are always among the most ‘re-pinned’ posts on Pinterest.
Inspire with quotes
Pinterest users adore inspirational quotes. Creating a quotes board with inspiring quotes that relate back to your business is a very simple way to offer followers content that will engage them. If you can’t think of relevant quotes, perhaps come up with a list of quotes relating to business and success and think about how they could help drive users to your website.
Showcase your product
No matter what your product or service is, beautifully shot images can showcase your offerings in a most interesting way. It is wise to have a single board dedicated to your company where you can show off your products or services. The best Pinterest marketers offer a fun and useful mix of posts on everything from their actual products and services to behind-the-scenes photos of how, for example, your product is made. Just ensure these posts aren’t overtly promotional.
Who doesn’t love an infographic? When facts and data are presented visually, they suddenly become much more interesting. Infographics frequently achieve viral status on Pinterest, so it makes sense to start creating them or sharing relevant ones on your Pinterest page.
Not only do customer testimonials act as positive reviews for your business, by featuring real (and happy) customers on your Pinterest board, you are making them feel valued. Why not ask customers to submit pictures of themselves using your product and create a board on which to pin them?
Top 10 lists
Internet users love lists. In fact, Buzzfeed, which is basically tens of thousands of lists with pictures, is one of the Internet’s most popular sites. Oh, and you’re reading this Top 10 list right, too, aren’t you? Making a list of your Top 10, Top 5 or even Top 3 tips from questions often asked by your customers – and you may even find it’s interesting enough for them to share it!
When it comes to Pinterest (and everywhere else) holidays are a big deal. Why not tap into that by creating some seasonal content to share on Pinterest? Certain holidays happen every year and, because Pinterest offers more longevity than most other social networks, you will continue to enjoy the benefit of seasonal posts.
A recent Pinterest update means that you can now embed Slideshare slideshows onto your boards. This gives you a new way to engage with visitors by creating niche orientated slideshows.
It is now also possible to share audio on Pinterest via Soundcloud which means that you will have the option of pinning your podcasts to your Pinterest boards. This is a great way to boost your podcast subscriber list and expose your audio to users who may never have come across it otherwise.